Gucci’s hairy ad

January 9, 2008 at 5:10 pm (Uncategorized)

media-blog-gucci.png Gucci hairy advert is very controversal, shocking and with sexual undertone as you can see on the picture. Gucci marks the spot with a G in their latest magazine campaign Model Carmen Kass is pictured as she is pulling down her knickers and showing off body hair shaved into the letter ‘G’. Mario Testino who shot the image calls it ‘Pubic Enemy’. Some people have called the image ‘vile, coarse and degrading to women’. The advert is fascinating on one hand and very different and sexual on the other hand. The famous photographer Mario Testino always shock people by his controversial piece of art. The Gucci’s advert is very sexy and therefore can scandalize or insult many people, especially in very conservative countries such as England.

The Advertising Standards Authority in the UK, which has the power to ban offensive material, said it was investigating after receiving a number of complaints.

“The companies involved clearly release these kind of pictures to create as much publicity as possible, but it’s a thoroughly unpleasant and irresponsible tactic. We can’t simply ignore them.
Imagery showing young women in this way is extremely
harmful to society, and should not be appearing in mainstream magazines.
The ASA has a duty to ensure that advertisements are decent,
and this clearly isn’t. It’s deeply offensive and should
be banned immediately.”
A spokesman for Gucci lets us know:
“All our important players are in Milan at the moment
and nobody is around to speak about the picture.
” Toasting in grappa, for a controversial stunt well done, I’m sure.

Here is a link which show you the whole article: http://commercial-archive.com/node/7441

                                                            

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: