January 9, 2008 at 6:49 pm (Uncategorized)

Introduction

This blog is about controversial advertising in the 21st century.
The aim of this blog is to show people how adverts can be interesting, shocking and sometimes offensive. Usually, people take adverts as something boring and annoying because adverts are everywhere. In metro, on the bus and train stations, on the motorways, restaurants, cinemas, schools and on television. Adverts are aimed to persuade people to buy a specific product. But they can also alert people of diseases, protections and other catastrophes such as terrorism or racism. MTV and United Colors of Benetton are famous of doing controversial adverts which tries to address people of particular problem. MTV is doing adverts alerting young people of AIDS and crossing the streets safely and United Colors of Benetton address to problem of racism. Other advertisement campaigns, mainly in the clothing industry and cosmetics are also contoversial, very often with sexual undertone.
I like these types of adverts because they are very creative and therefore easy to remember. I think that society needs controversial adverts (in limit to sexual content and aggression because the advertisment world will be more imaginative and colourful.
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2 Comments

  1. Anna said,

    Hi Linda,
    is it not contoversy which gets our attention and also sells? Do you think that companies does not have right to choose how they want to talk to us? Do you think there should be some more censorship or do you believe that advertisement will in the end self-regulate its self?

  2. Eva Ravingerova said,

    I agree with ur statatement that it is very difficult to persuade people to “come and buy” product these days. Not only because people are fed up with boring adverts or advertising overall, but they need some impuls to tell them ” Come and buy me” so, i think a very good persuasive techique is usage of shock advertising, at least in the sense that people will stop when flicking through a magazine and remember the product, which may help to sell and may make people to buy the product later on.

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